01The edit
21 INDEPENDENT LABEL, CHOSEN IN PERSON
A sharp edit of Vietnam's emerging fashion scene — with price range, district and exactly what to buy at each stop, in person or online.
NOT A TOURIST GUIDE. A FASHION ONE.
Saigon
Fashion
Edit
A stylist's edit of Vietnam's emerging fashion labels — shop them online with worldwide shipping, or in Saigon with a custom map of 30+ hand-picked spots.
Instant downloadFREE LIFETIME UPDATES
WIITH THE FUTURE FINDS
WIITH THE FUTURE FINDS
NOT VISITING SAIGON? SHOP THE EDIT ONLINE. EVERY LABEL SHIPS WORLDWIDE — DISCOVER VIETNAM'S EMERGING FASHION SCENE FROM WHEREVER YOU ARE
Coming to Saigon? The custom map with 30+ pins is inside.
Inside the edit
BRANDS THE WORLD HASN’T CAUGHT UP WITH YET
02The map
A CUSTOM SAIGON MAP, 30+ PINS
Save it to Google Maps before you land. Shopping destinations and cafés are grouped by district so you arrive to the right location precisely — no hustle.
03Beyond the shops
CONCEPT STORES, VINTAGE AND COFFEE
Independent spaces that shape culture, vintage archives and the coffee spots worth pausing at in between.
A look inside the guide
The curator
EVERY BRAND TOUCHED, TRIED ON, CHOSEN
I'm Kate — stylist and art director trained in Milan (MA, IED Milano), published in L'Officiel. 50+ countries later, a visa run to Saigon stopped me: the silhouettes, the quality, the story behind each brand. I've been coming back ever since, cool hunting for my clients' closets and my own.
“Worn by global style icons — and still unknown where you live. Cool hunting means getting there before the crowd does.”
The complete guide
Shop the best of Saigon like an INSIDER
The stylist's shortlist — 21 hidden labels, one custom map, zero tourist traps. Download it now and skip straight to the good racks.
$49
One time · Instant access
- — 100-page digital guide, phone friendly
- — Custom Saigon map with 30+ pins for Google Maps
- — 21 independent labels, vintage & coffee spots
- — A personal invitation: styling, sourcing and Style DNA session
Questions
What exactly do I get?+
An 100-page digital guide plus a custom Saigon map you save to Google Maps. Delivered to your inbox right after purchase, yours to keep. You will get free lifetime updates to all the future finds by the stylist.
Is this a travel itinerary?+
No. It's a fashion and shopping edit: independent labels, fashion spaces, vintage and coffee — not temple opening hours.
I'm only in Saigon for a few days.+
That's exactly who it's built for. You'll have every boutique mapped out in advance, so you can Grab directly to the exact address, shop efficiently, and avoid wandering around a hectic city. Less guessing, more time for the places actually worth seeing.
Can I shop these brands online?+
Yes. Even if you're not travelling, the guide is a gateway to Vietnam's emerging fashion scene — it provides websites of independent labels that sell online and ship worldwide, so you can discover and buy them from anywhere. Inside, you'll also find a personal invitation to work with me on private sourcing.
Who put this together?+
Kate Tymoshchuk — certified stylist and art director (MA, IED Milano), published in L'Officiel. Every brand here was chosen personally considering style, quality and service.
What if I travel to Hanoi not Ho Chi Minh City?+
Most of the labels you'll get to know through this guide are based in Saigon but can also be found in Hanoi. Some brands have flagship stores in Hanoi and originate from there — so even if you're heading north, the guide will still be more helpful than nothing.
I would like to get my bridal wardrobe in Vietnam. Will this guide help?+
Yes. All occasionwear brands in the guide offer styles suitable for a wedding wardrobe. Even better, the pieces are distinctive and one of a kind.
